Printfresh
icons.

2025 — Printfresh & Bright Agency
Digital Illustration

Redesign of Printfresh’s icon system, moving from a polished, vector-driven set to an organic, illustration-inspired style. The new icons bring character and warmth while remaining clear and functional across applications from the website to printing.

Hints of Bagheera, the brand’s signature leopard motif, connect the system back to Printfresh’s identity.
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Art direction by Valerie Berstecher.